Research of demand and consumer preferences of processed fruit and berry raw materials and products based on them

Scientific research is aimed at studying the demand and consumer preferences in choosing type of fresh raw materials, processed fruit berry products based on them. In order to conduct a assessment, it necessary investigate consumers identify by what criteria they prefer buy consume products. A sociological survey was conducted then form properties berries stone fruits. The analysis showed that most popular are: strawberries, black currants, cherries, cranberries, raspberries, blueberries blackberries. results largest part respondents frozen dried spring winter period make up for vitamin deficiency, rest do not these products, I motivate are always better than ones cannot all micronutrients. It found 21% fruits be used compotes, 18% – fillings, 16% jelly, 15% drinks, 9% jelly-like only 4% thawed form. Catering establishments use mainly preparation smoothies (38%), as well sauces, culinary, sweet dessert dishes. Confectionery enterprises fillings. Consumers snacks snacking, making component various confectionery desserts.